Who we are

From the Riverbank to the Campsite

The Happie Hippie Camp Store wasn’t born in a boardroom; it was born in the quiet mist of a morning cast and the crackle of a well-fed campfire. We believe that life is better when your boots are muddy and your line is in the water. Whether you’re scouting for the perfect trout hole along the river/creeks near Douthat State Park or pitching a tent for a weekend under the Alleghany stars, we’re here to ensure you’re rigged up and ready. Our mission is simple: to provide the rugged gear and local expertise that help adventurers of all levels find their rhythm in the wild.

Why We’re Here

Based in the heart of Clifton Forge, we serve as the home base for Virginia’s backcountry explorers. We believe in:

  • The Perfect Rig: Providing dependable camping gear and tackle that won't let you down when you're miles from the nearest paved road.

  • Local Lore: Sharing the best spots, the right flies, and the local trail secrets that make every trip a success.

  • Outdoor Stewardship: Protecting our waters and woods today so they’re still wild for the next generation of campers and anglers.

Ready to gear up for your next haul? Swing by the shop at 531 Main Street to talk shop, swap stories, and get prepared for your next great escape.

A river flowing through a rocky and wooded area with a hillside on the right, some trees are leafless, and the sky is clear and blue.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!