Who we are

A river flowing through a rocky and wooded area with a hillside on the right, some trees are leafless, and the sky is clear and blue.

From the Riverbank to the Campsite

Happie Hippie Camp Store wasn’t born in a boardroom; it was born in the quiet mist of a morning cast and the crackle of a well-fed campfire. We believe that life is better when your boots are muddy and your line is in the water. Whether you’re scouting for the perfect trout hole along the river/creeks near Douthat State Park or pitching a tent for a weekend under the Alleghany stars, we’re here to ensure you’re rigged up and ready. Our mission is simple: to provide the rugged gear and local expertise that help adventurers of all levels find their rhythm in the wild.

Why We’re Here

Based in the heart of Clifton Forge, we serve as the home base for Virginia’s backcountry explorers. We believe in:

  • The Perfect Rig: Providing dependable camping gear and tackle that won't let you down when you're miles from the nearest paved road.

  • Local Lore: Sharing the best spots, the right flies, and the local trail secrets that make every trip a success.

  • Outdoor Stewardship: Protecting our waters and woods today so they’re still wild for the next generation of campers and anglers.

Ready to gear up for your next haul? Swing by the shop at 531 Main Street to talk shop, swap stories, and get prepared for your next great escape.

Our Team

Close-up of a smiling woman with platinum blonde hair, wearing a pink ribbed top, a maroon leather jacket, and a silver necklace, against a blue background.

Tracy Klein

Owner/Founder

Tracy Klein didn’t just want to open a retail shop; she wanted to build a home base for the adventurers of the Alleghany Highlands. With a vision for meaningful community impact, Tracy brings a blend of big-picture strategy and hands-on grit to the Happie Hippie Camp Store. Whether she’s securing local partnerships or scouting new gear, she sets the tone for everything we do: keeping things rugged, reliable, and rooted in a love for the outdoors. To Tracy, the best days are the ones spent with muddy boots and a line in the water.

A man in a light gray suit with a pink shirt and sunglasses, standing with one hand on a wooden bar or counter, smiling, outdoors on a wooden deck near a rustic wooden fence with string lights. 
Co-owner

Jason Klein

Co-owner and outdoor enthusiast, Jason Klein is the engine behind our customer experience. He specializes in connecting explorers with the exact tools they need for the Virginia wild. Jason’s approach is simple: provide expert advice, dependable gear, and a welcoming hand to the Clifton Forge community. If you need to know which fly is hitting or where the quietest campsite is hidden, Jason is your man.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!